PROJECT
PruGOals
PURPOSE
To empower young people to fulfil their potential regardless of social or economic background
FUNDING
PruGOals is among projects funded by Prudential's charitable programme, which gave £4.9m to various community projects in the UK in 2017/18
BACKGROUND
Prudential has sponsored cycling event RideLondon since 2013. RideLondon is a festival of cycling that takes place in July and includes separate events such as a 100-mile race, a 46-mile sportive - or mass cycling event - and a family ride in central London. The company was keen to widen its sponsorship of the event to directly support community groups so in 2016 joined forces with sports coaching and mentoring charity Greenhouse Sports and teacher training charity Teach First to create a programme that would benefit disadvantaged young people.
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